A folio nobody collected. A Saturday priced like a Tuesday.

Its track record: Forest Springs Resort, 50 keys, Eureka Springs, Arkansas.

of plan: July revenue

181%

of plan: July revenue

occupancy, prior owner to July

29% to 79%

occupancy, prior owner to July

of room revenue now books direct

29% to 34%

of room revenue now books direct

in unpaid guest balances found on the first billing scan

$3,000+

in unpaid guest balances found on the first billing scan

Revenue from July 2026 closed books, checked against Cloudbeds. Occupancy on rooms open for sale; prior owner figure from its June 2023 to June 2024 P&L. Unpaid balance figure from the first billing scan of June 2026 folios, July 3, 2026, checked against Cloudbeds. Results include a full repositioning of the resort.